Survey methods

• group discussion (focus vision/webcam)
• triades and creative workshops
• recruitment of almost all medical target groups
• diary documentation and observation of application
• qualitative IDIS, TDIs and webcam interviews infield
• quantitative online studies infield
• social listening analysis/monitoring

Relevant survey techniques, e. g.

• guide-based and semi-structured interviews
• conjoint analysis
• interviews based on studies relating to depth psychology
• laddering, association process and recapitulation
• all creative techniques
• ethnographical interviews